The Challenge
"Ingredients of Success" is a wholesale supplier of vegetable oils for dairy and confectionery industries, operating since 2006. Despite extensive experience and a broad catalog (1500+ industrial clients across Russia), the company lacked modern web presence: outdated website did not generate leads and failed to reflect the scale of the business.
The goal was to create a concise and compelling landing page for B2B audience, set up organic traffic through SEO and launch paid advertising on Yandex Direct to quickly attract new clients.
The Solution
We created a single-page landing focused on conversion: clear value proposition, product category showcase, trust building section and lead form.
- Responsive design for all devices — from smartphone to wide monitor
- Page structure based on "problem → solution → trust → action" principle
- Six product blocks with illustrations of end-use applications (cookies, waffles, chocolate etc.)
- Audience segmentation across three industries: dairy, confectionery, chocolate production
- SEO optimization: semantic keywords, meta tags, structured data, page speed
- Yandex Direct setup: search campaigns for target B2B queries
- Ongoing support: position tracking, content updates, ad bid optimization
Results
After launching the landing page and ad campaigns, the company started consistently receiving new leads from search and Direct. The project is under ongoing support: we track rankings, optimize content and manage advertising budget.
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